The applications for this process are many, including building a brick wall (actually, a veneer using these panels) in the upper floors of a hi-rise (where full brick would be too heavy). Plus, when you use these slivers to make the panels, there is far less grout needed, so way less mess. In fact, we are able to be open this week while a brick wall was being installed. Imagine if we weren't fastening these panels but instead had brick masons cutting stone. It would be a mess throughout. This is a simple, clean process. It is ingenuity at its finest, created right here in Houston.